So that image above? That's not Cowchella.  That's some EDM rave situation probably.  Cowchella is simple - by design.  Nice people, good music, delicious food. Outdoors.  Part music festival, part picnic, part fundraiser and part  apocalyptic survivalist boot camp. Just kidding about that last part.  Nestled in the bucolic hills of Petaluma on a private ranch, Cowchella is an easy, fun, relaxed day of music, laughter and food.